First city competition of social advertisement on energy saving “ENERGY AND HUMAN” hold in Vladivostok

Author: Galina Chan, tutor in public self-regulating organization of additional education “Vladivostok City Palace of Children's Creativity”, SPARE project coordinator in the Far Eastern Federal District

On February 27, 2021, the winners of the city competition of social advertisement on energy saving “ENERGY AND HUMAN” were awarded Vladivostok City Palace of Children's Creativity.

Department of Tourism and Local History of Vladivostok City Palace of Children's Creativity hold the competition as a part of the open regional competition "Energy and Environment".

There were representatives of eight schools of the city of Vladivostok: No.No.7, 11, 52, 57, 62, 67, 78 and grammar school No.2; there projects won 1-3 places in the nominations of the competition. Parents also came to support schoolchildren and teachers.

Anna Kirilenko, Deputy Head for Organizational and Methodological Work of public self-regulating organization of additional education “Vladivostok City Palace of Children's Creativity”, and Tatyana Nikitchenko, Head of the Department of Tourism and Local History, addressed to the winners with a welcoming speech.

They noted that the participation of schoolchildren in the discussion about rational use of energy and climate change is important and necessary. It is wonderful that the pupils create advertisement products (such as leaflets and videos) in which they share their experience on energy and resources saving.

City competition of social advertisement on energy saving “Energy and Human” is based on the nomination of the All-Russian competition “Informing the Society/Promoting Energy Efficiency”.

The competition was held in two directions:

• print advertising materials (leaflets, posters, booklets);
• digital advertising materials (videos and presentations).

The winners were awarded with the diplomas from Vladivostok City Palace of Children's Creativity and prizes from the sponsor, the Vladivostok Heating System Enterprise. The prizes consisted of large sets of gouaches, paintbrushes and USB flash devices with memory capacity from 64 to 128 GB.

In the direction “print advertising materials”, according to the unanimous opinion of the jury, the first place was awarded to Anastasia Sonina (school No.67) for the leaflet “Charge us from the sun!”.

At once two participants got second place in this direction: Maxim Vovk (school No.11, leaflet “ENERGY AND HUMAN”) and Ignat Sokolov (school No.62, leaflet “Turn off the lights”).

Three authors shared the third place in the creation of print materials:

• Ekaterina Sukhovey (school No.57, leaflet “Save electricity for future generations!”)
• Ulyana Ignatenko (grammar school No.2, leaflet “Smart energy consumption is our future!”)
• Sofiya Popeta (school No.57, leaflet “Let the light be our helper”).

The video by Darya Murashova “Let's save energy together!” (school No.78) was recognized to be the best in the direction “digital advertising materials”.

Second place was awarded to the video “Climate changes and energy saving on Earth” (authors: Mikhail Bugrov, Valeriya Belokon, Vera Berdnikova, pupils of school No.7).

Third place was shared by two teams of authors:

• Anastasiya Loseva and Ekaterina Loseva, video-motivator “Save the energy” (grammar school No.2);
• Emiliya Perkevich, Pavel Matokhin and Danil Pilipenko, video “Electricity and human: make the right choice!” (school No.78).

During the awards ceremony, the presents took part in the analysis of each work. After watching the leaflet or video, it was suggested to answer the question: “What actual advice on practical actions to reduce greenhouse gas emissions does the leaflet or video give?”

The participants of the meeting (schoolchildren, teachers and parents) also got acquainted with SPARE international project and the nominations of the competition “Energy and Habitat”.

Representatives of the administration of  Vladivostok City Palace of Children's Creativityexpressed their confidence that the new competition “Energy and Human” will become traditional and in the following years will gain popularity among schoolchildren in Vladivostok.

And on the eve of the competition it is planned to conduct motivating training courses for school teachers of Vladivostok on the subject: “How to search for ideas and images for creating leaflets and videos about energy saving?”